In August, Honda introduced the "Start Something Special" tag line
throughout the brand's advertising to communicate the special
relationship people have with their Hondas. To socialize the new tag
line across platforms, Honda is celebrating the special stories fans
have with their Hondas and facilitating conversation across social media
using the #StartSomething hashtag.
"We invite everyone to tell us how they can #StartSomething special
every day. We'll be listening, watching and celebrating with our fans
and owners across social media," said Michael Accavitti, Senior Vice
President of Automobile Operations at American Honda Motor Co., Inc.
"These stories will become the next chapter of our vibrant digital
scrapbook that shows what Honda means to our customers' and fans' lives
and evolves our 'Honda Loves You Back' efforts—feel-good surprises we've
orchestrated over the past few years to show gratitude to those who
have expressed love for the brand."
To launch "Start Something Special" in social media, Honda showed some special appreciation
to a soon-to-be-married couple because of their long family history of
Honda loyalty—together they have owned 20 Hondas. The couple, Mairead
and Kevin, asked their local Honda dealer to loan three black CR-Vs for
bridal-party participation. Little did they realize that Honda had
something much bigger planned.
Having been told that their story might be used in Honda marketing,
the video opens with Mairead talking about how she met Kevin and her
family's loyalty to Honda. The video then segues to Honda's special
plans for the couple following their ceremony (a couple key family
insiders helped the brand make things extra meaningful for the couple).
The couple steps outside the church and sees eight black CR-Vs parked.
Mairead and Kevin stand in awe as each CR-V reveals personalized,
unexpected delights such as the band they heard on their first date
playing a song, Irish step dancers and gifts from their registry
delivered by relatives from Ireland.
The #StartSomething conversation will carry on across Honda's social platforms, including Facebook, Google+, Instagram, Tumblr, Twitter and Vine, where fans will be encouraged to share their stories with Honda. All stories will be collected at hondastories.com.
National Brand TV
To spread "Start Something Special" to a broad audience, Honda is launching two national brand TV spots, beginning with "Thank You"
that breaks 10/29. A collection of photographs and video of families
and fans show their appreciation of the Honda brand. A voice-over says,
"Thank you all for making your Honda more than a car. Thanks for making
them something special." The spots will air on the NHL network and
during NFL games.
Check out our inventory at O'Hare Honda, and be sure to like us on Facebook and follow us on Twitter for further news and updates.
Sirius XM Radio and American Honda Motor Co., Inc.
have extended their relationship to January, 2020, significantly
increasing the penetration of SiriusXM factory-installed technology in
new Honda and Acura vehicles.
Starting in 2014, American Honda will steadily increase the
penetration of SiriusXM across its entire vehicle lineup. The automaker
will expand SiriusXM as factory installed equipment on its best-selling
models, including the Accord, Civic, CR-V and Pilot, as well as add
SiriusXM for the first time ever to the Fit, CR-Z and Insight. In
addition, SiriusXM will become standard equipment on Acura ILX.
American Honda introduced its first vehicles with factory-installed
satellite radio starting in 2003, and has produced more than 5.6 million
vehicles with satellite radio to date.
"American Honda is one of the original automakers to adopt satellite
radio, and its increase of SiriusXM factory-installed satellite radio in
Honda and Acura vehicles is a testament to the strong demand among
customers and dealers for SiriusXM," said Steve Cook, executive vice
president, sales and automotive, SiriusXM. "We are pleased to continue
our relationship with American Honda to 2020 and look forward to a very
significant number of loyal Honda customers becoming part of our family
of more than 25 million satisfied subscribers."
"A wide variety of commercial-free music, live sports, and exclusive
entertainment programming has become an important feature for our
customers," said Art St. Cyr, vice president of product planning and
logistics, American Honda. "Increasing the availability of SiriusXM
makes our vehicles more fun-to-drive and enjoyable."
Customers purchasing any new Honda or Acura vehicle equipped with
satellite radio will receive a 3-month subscription to SiriusXM's All
Access Package with access to SiriusXM's premium programming lineup,
including every NFL game, Howard Stern, every NASCAR® race, Oprah Radio®
and MLB Network Radio™, and more, plus access to SiriusXM Internet
Radio on smartphones and other connected devices as well as online at
siriusxm.com.
Come in and test drive something today at O'Hare Honda, and don't forget to like us on Facebook and follow us on Twitter for further news and updates.
Don't forget about the awesome coupon section on our Facebook page! Right now we've got a killer coupon that gets you $5 off an oil and filter change! That's awesome!
Here's how to get to the coupon:
Just hit the button that says Offers!
Come on in to O'Hare Honda to redeem your coupon, and be sure to stay up to date on our Facebook and Twitter!
Honda Performance Development, the racing arm of American Honda Motor
Co., Inc., is expanding its range of karting products with the
introduction of a new Kid Kart engine designed to improve quality,
reliability and balanced performance at a low cost to the competitor.
The Honda GXH50, available to racers, retail shops and series through the Honda Racing Line,
is an effort by HPD to address issues that have negatively affected the
growth of Kid Karting in recent years, and help the entry-level
category return to popularity.
"Kid Karting is one of the earliest forms of motorsport available to
youth with an interest in racing," said Marc Sours, senior manager of
HPD's Commercial Division. "One of the goals of the Honda Racing Line
is to support these novice racers. Through our Kid Kart engine program,
we hope to make it easier for these young racers and their families to
discover the fun of our sport."
Originally intended as a way for families and their children –
typically between five and seven years old – to gain an introduction to
karting, the Kid Kart class in recent seasons has been negatively
impacted by high engine costs and a lack of control over the current
engine platform.
Following requests from the marketplace, HPD offers the Honda GXH50,
and subsequent HPD installation kit, as a replacement engine for the Kid
Kart class. With the new engine package, HPD seeks to assist
sanctioning bodies and participants in rebuilding the category, lowering
operating costs while bringing traditional Honda reliability and
quality to Kid Karting.
The GXH50 Kid Kart engine will come factory-sealed from HPD to
eliminate "blueprinting" of the engine. HPD's support will include a
rules package designed to maintain the integrity of the program. Engines
will not be re-sealable, and will come with an HPD-spec clutch, engine
mount, chain guard and hardware.
Engine life is expected to be well in excess of 200 hours, and the
HPD GXH50 is intended to provide both lower maintenance costs and better
engine parity than other currently available engines. Retail price of a
complete GXH50 will be $829, and both race shop and series inquiries
are welcome. Through the Honda Racing Line, karters and other racers can arrange direct, door-to-door delivery of parts and complete engines.
Check out O'Hare Honda, and be sure to like us on Facebook and follow us on Twitter for further news and updates.
Going on sale soon with a Manufacturer's Suggested Retail Price starting at $27,380, the 2014 Honda Crosstour offers a unique combination of crossover practicality, sedan-like drivability and premium features.
The Crosstour's impressive standard and available features include keyless Smart Entry with Push Button start, driver visibility enhancing technologies such as LaneWatch™ blind-spot display, and a more powerful, fuel-efficient Earth Dreams™ V-6 engine. With the exceptional versatility of its four-way configurable, 51.3 cubic feet of cargo area2, hidden removable utility box, and comfortable seating for five, the feature-packed 2014 Honda Crosstour is the smartest option in the premium mid-size crossover segment.
The purposeful and ruggedly styled Crosstour is available in two front-wheel-drive trim options (EX, EX-L) powered by either a four-cylinder engine with a class-leading EPA highway rating of 31 mpg3 or a powerful 278 horsepower4 V-6 with Variable Cylinder Management™. The EX-L V-6 model is also available with Real Time™ 4WD.
All Crosstour models come equipped with a rearview camera with guidelines, Bluetooth® HandsFreeLink™, USB/iPod® connection, fog lights, one-touch turn signals and an expanded view driver's mirror as standard equipment. Available features include HondaLink™ featuring Aha™ compatibility, Lane Departure Warning (LDW) and Forward Collision Warning (FCW).
Keep an eye on O'Hare Honda as the 2014s roll in, and stay up to date with news and updates on our Facebook and Twitter.
