Tuesday, August 23, 2011

Honda Wins Awards for Excellent After-Sales Strategy

Honda_civic_photo

Honda Motor Manufacturing Company has said that five of its models have recently won in their respective categories in the 2011 "Lowest True Cost to Own" awards given by automotive research website Edmunds.com, which estimates the cost of ownership over a five year period.

It noted that among the winners were the Honda Accord Sedan, Accord Coupe, Civic, Ridgeline and Pilot, quoting Danny Zhou, senior director of data products and operations at Edmunds.com as saying that: "One of the key factors that pushed many of this year's award winners over the top was their free maintenance plans, which can save car owners hundreds or even thousands of dollars over a five-year period.

It explained that Edmunds' True Cost to Own data is based on a number of key factors including depreciation, interest on financing, taxes and fees, insurance premiums, fuel, maintenance, repairs and any federal tax credit that may be available, adding that after taking these variables into consideration, Honda vehicles excelled in providing value over five-years.

Honda also noted that its models won more awards from another family-friendly resources websites, Parents.com, which also teamed up with Edmunds.com to develop a unique list of "Best Family Cars of 2011." Honda said three of its models were recognized in different entries in their segments, noting that the Honda Accord was a "Best Family Car" in the Sedan category, thanks to its "unbeatable blend of space, value and reliability." It said Parents.com also lauded the car's spacious back seats, which offer plenty of room for car seats, along with its many storage options, noting that the site's editors gave kudos to the Accord Crosstour as well, specifically complimenting its rear liftgate, increased ride height, and available all-wheel-drive and backup camera.

The automaker said its Honda Fit earned Parents.com honours in the Budget segment, and was lauded for being "a small car that acts big," saying Honda's focus on providing ingenious storage solutions again drew raves in the Fit, as did its highly versatile seating system. As Parents.com pointed out, "The rear seat splits in two and folds flat into the floor (while still accommodating a car seat on one side)." The fact that the Fit was "a treat to drive, with a perky engine and crisp handling," was a well-received bonus.

For Big Cars, Honda said its all-new Honda Odyssey stood out from the competition with its well-designed cabin that includes family-satisfying features like a flip-up ring for holding trash bags and a highly configurable, easy-to-maneuver seating system. It noted that for example, the Odyssey's exclusive "Magic Seat" technology lets drivers quickly stow the third row of seats in the vehicle's floor with just a simple tug, noting that all of which means that if you want a vehicle that's going to meet the needs of your family, you should start by visiting the Honda family.

Honda also noted that although the earthquake in Japan on March 11 crippled most Japanese automakers, and left dealers in the U.S. scrambling for cars, it was still able to produce some of the top-selling vehicles on the market.

It noted that after six months, the Honda Accord dominate car sales in the U.S. Market with an overall auto sales going up by 12.8 per cent this year compared to the same period last year.

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