As a part of the comprehensive marketing launch surrounding the all-new 2013 Accord, Honda kicks off the first-ever Accord Cash Car competition event Saturday, Oct. 6 in New York City's Times Square, to be followed by appearances in Chicago, Phoenix and Los Angeles. The interactive Accord Cash Car promotion allows participating contestants to trade knowledge of the all-new 2013 Honda Accord's innovative new features for cash prizes and the chance to win a 2013 Honda Accord.
Hosted by Emmy-winning stand-up comedian and television personality Ben Bailey of "Cash Cab" fame, the fun and entertaining Accord Cash Car events will see participants teaming up to answer a series of questions related to the innovative new features on the 2013 Honda Accord. Correctly answering questions can earn participants cash prizes, and each contestant will also be entered for a chance to win an all-new 2013 Honda Accord.
This initiative by Honda is designed to raise awareness among consumers of the numerous advanced technologies and ample standard features found in the 2013 Honda Accord. The Accord Cash Car marketing program is geared to show consumers that the completely redesigned, ninth-generation Accord is not a one-spec machine, but the total package of luxury, safety, efficiency, agility and technology which makes it the smartest choice in its ultra-completive segment.
"With an innovative, fun-to-drive product like the all-new 2013 Honda Accord, we wanted to create an exciting, innovative contest to help people experience it," said Mike Accavitti, vice president of automotive marketing at American Honda Motor Co., Inc. "Accord is the new value leader in the mid-size class because it excels in all areas and the Accord Cash Car promotion will bring that story to life."
The Accord Cash Car events kicked off Saturday, Oct. 6 at 2 p.m. in New York City's Times Square, and featured an outdoor set replete with several models of the all-new 2013 Honda Accord. The six-hour event allowed multiple sets of three-person teams to participate as contestants each hour, with their shot at the cash awards broadcast live to attendees on a large-screen display. After the New York City event, the Accord Cash Car event moved to: Chicago's Navy Pier Gateway Park on Saturday, Oct. 20; the Arizona State Fair in Phoenix on Saturday, Nov. 3; and the Hollywood & Highland Central Courtyard in Los Angeles next to the Kodak Theater on Nov. 10.
Courtesy of Honda
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