Time is running out for the drive-in. That is, unless somebody takes a stand. And that's exactly what Honda is attempting to do.
In less than 3 months, the majority of American drive-in theaters will face closure with the movie industry’s switch from film to digital. Upgrading to digital projection costs roughly $80,000.
Honda wants to preserve this iconic part of American car culture.
Another reason that drive-in theaters are in decline is because of property value. A good sized chunk of land within city limits will generate more revenue being sold as residential or commercial property than being used as a drive-in theater.
Honda has a plan. First, it is raising community awareness. The idea is that people will be more likely to visit the drive-in if they understand that they may not have the choice within a few years.
Second, Honda is donating at least five digital projectors to drive-in theaters around the country. And you have the chance to vote for your local drive-in to receive one.
Let's work together to preserve this nostalgic piece of automotive history!
Help #SaveTheDriveIn by visiting www.projectdrivein.com to vote for your drive-in of choice, and check out the video below to learn more about the project. Also, follow along with the cause on the O'Hare Honda Facebook page!
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