Honda's Project Drive-In Increases Support of Threatened Theaters: Delivery of Digital Projectors Raised to Nine

Based on the overwhelming response from fans and communities across the country for Project Drive-In, Honda is adding four more digital projectors to its national effort to save drive-ins facing closure due to the end of 35mm film distribution.  This brings to nine the total number of drive-in theaters aided by the program. Voters can continue to visit www.projectdrivein.com to help determine which of the remaining 116 participating drive-ins, will be awarded one of the four additional digital projectors.

The four additional winning theaters will be announced on Sept. 23. Christie Digital Systems USA, the largest manufacturer of DLP Cinema® projectors, supplied of the all projectors for Project Drive-In and contributed two of the four additional projectors for this renewed effort at no added cost to Honda's program.
Thanks to the more than two million votes already received at projectdrivein.com five drive-in theaters (in alphabetical order)—99W Drive-In (Newberg, Ore.), Cherry Bowl Drive-In (Honor, Mich.), Graham Drive-In (Graham, Texas), McHenry Outdoor Theater (McHenry, Ill.) and Saco Drive-In (Saco, Maine)—will receive a digital projector donated by the automaker.
As 35mm film distribution comes to a close at the end of this year, hundreds of additional drive-in theaters risk potential closure because of the costly switch to digital projection, estimated at $75,000+ per screen. Project Drive-In launched on Aug. 9 by Honda to raise community awareness of the plight of drive-ins, award digital projectors to drive-ins and to provide simple ways for people to get involved in an effort to ensure that this historic part of American cinema and car culture continues to lives on. 

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