With a second place finish among all surveyed brands including premium makes, Honda has earned its best ever ranking in J.D. Power and Associates’ Initial Quality Study (SM) (IQS) for 2011. The top selling Accord and Civic were among seven models from Honda that earned the highest initial quality ranking in their respective segments, making Honda the industry leader.
Five of the seven models that earned the highest initial quality scores in the ranking were manufactured in North America. They include the compact Civic, the Element compact crossover SUV (the CR-V was second), the midsize Accord, the Accord Crosstour midsize crossover SUV, and the midsize Ridgeline pickup. The other two models were the Insight hybrid (compact) and the Honda Fit (sub-compact). The Acura brand was third overall in the 2011 IQS.
The 2011 study also recognized three Honda plants for superior quality. Honda Manufacturing of Indiana, in Greensburg, Indiana produces the Civic Sedan and is one of only three plants in the world to earn the Platinum Plant Quality Award. It is Honda’s newest auto plant in the United States. A Silver Plant Quality Award, Asia-Pacific (tie) went to the Suzuka, Japan plant, line 1 for production of Civic and Insight and a Bronze Plant Quality Award, North/South America was given to the East Liberty, Ohio, plant for production of the Accord Crosstour, CR-V and Element.
The 2011 study also recognized three Honda plants for superior quality. Honda Manufacturing of Indiana, in Greensburg, Indiana produces the Civic Sedan and is one of only three plants in the world to earn the Platinum Plant Quality Award. It is Honda’s newest auto plant in the United States. A Silver Plant Quality Award, Asia-Pacific (tie) went to the Suzuka, Japan plant, line 1 for production of Civic and Insight and a Bronze Plant Quality Award, North/South America was given to the East Liberty, Ohio, plant for production of the Accord Crosstour, CR-V and Element.
“Creating products of the highest quality and value is the foundation of our business, and it begins with a deep understanding of the customer,” said Tetsuo Iwamura, president & CEO of American Honda Motor Co., Inc. “These results are an important demonstration of our focus on the customer and the tireless efforts put forth by Honda associates throughout our organization — in R&D, in manufacturing and in sales — to exceed their high expectations of Honda and Acura.”
J.D. Power and Associates has been surveying owners to measure the initial quality of new vehicles after the first 90 days of ownership since 1987. The Initial Quality Study serves as an important tool for consumers in evaluating the quality and design of new vehicles.
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